SUPER HEROES OF ENCORE

• Our legion of five original Super Heroes of Encore will guide us through our collection of movies.
• Also known as S.H.O.E.

TAGS

• Making Encore the safest place on Earth.
• Encore Playing Super Favorites

TV/ATTRIBUTE – “Our Heroes”

• Open with long shot of the five Super Heroes of Encore (SHOE) in silhouette doing the classic movie “hero walk” intercut with a close dolly shot around the perimeter of a round table where the five are sitting, so we see each individual face highlighted from above with a spot that’s casting them into sharp shadows.
• Pan around the table, stopping on one hero.
• Cut to Hero Bio/Profile, including stats and area of movie hero “expertise” (super hero costumes, nemeses, skills, weapons, method of transport, escapes, stunt/efx quality, etc.). Follow with quick movie clip montage on point, i.e. heroes in costume. Our Encore hero offers a radical statement on camera, such as “Pound for pound, Spider-Man could kick the crap out of Batman.” Cut to tag. (can create five versions of this, one for each hero/set of clips)

TV/CONCLUSION SPOT

• The five Super Heroes of Encore are seated around the table, deep in discussion of how they would defeat a particular superhero.
• Off camera, we hear footsteps descending a staircase. A door creaks open letting light stream in to reveal a woman in bathrobe, slippers, curlers in her hair. She tells “Kevin” it’s time for dinner and the super hero who’s really Kevin responds, “Aw, Mom, just 10 more minutes.”

DIGITAL

• Create your own super hero bio/profile.
• Movie Wars – vote on the outcome when two movie heroes go head to head. Cut together movie battle clips featuring the two heroes.
• Daily calendar of Rules for Movie Heroes tied to each day’s movie.

PRINT

• A silhouette of the five Super Heroes of Encore doing the hero walk surrounded by still images of movie heroes.
• Tag: Encore, Playing Super Favorites

TALENT

• Five original Super Heroes of Encore. Find “original” hero costumes via cosplay costume designers and cast actors to play the role and/or cast for individuals who already have their own costume and are capable of carrying the role.
• We can name our own characters such as Rat Man, Night Shadow, Excellent Man, Metal Man, Vigilante Girl.

BARKER HOSTS

• William Shatner
• Mark McClure (Jimmy Olsen from Superman)
• Morgan Spurlock
• Kevin Sussman (Stuart from the comic book store)

SWEEPSTAKES

• Trip to Comic-Con.
• Get Your Own Super Hero persona.
• Attend a future Sony red carpet premiere or visit a shooting set/efx house.

ON AIR CAMPAIGN COMPONENTS

Teases
• The five Encore Heroes in silhouette doing the classic hero walk, tagged with “The Super Heroes are Coming.”

TV/Movie-specific Bumpers (paired with attribute)
• As a specific movie lead in, the Encore hero featured in an attribute also appears in a movie-specific bumper, identifying a classic “Rules for Movie Heroes” with clip tied to the tagged movie.

Playing Nows
• Still frame or ID of movie hero with a bio/profile (similar to what’s used in the attribute) that lists “leading characteristics.”
• However, the characteristics will be the same for every movie hero, i.e. STRONG, FAST, SMART, CRAFTY, COOL.

Movie Wars/Scene Lifts
• We intercut “battle” scenes from two different movies to determine a hero-winner, choice is defended by our expert Encore Hero. Winner will be whatever movie we’re tagging for, can do versions for both heroes.

ALTERNATE STUNT NAMES/ACRONYMS

B.A.S.H. – Band of Awesome Super Heroes
S.A.S.H. – Society of Awesome Super Heroes
G.O.S.H. – Guild/Gang of Super Heroes
S.C.A.T. – Superhero Collective Action Team
S.M.A.S.H. – Society of Major Action Super Heroes